Google has decided to stop operations of its one of the most important products i.e., Google Plus by April 2019 and will be dead by end of August 2019.
Do you use any of Google products like Gmail, Google Maps or Google Drive and you can’t imagine your world without them? Then this article may shed light on Google Plus being shutdown and the seriousness of the situation. This is seen as Biggest Failure of as of now.
What is Google Plus?
Google+ or G+ is a Social Media platform launched by Google in June 2011 to compete against rivalries like Facebook and Twitter. It announced in October 2018 that it would be shutting down all Google Plus interfaces by August 2019.
Major Reasons of Google Plus Shutdown
The two major reasons told by Google are Data Breach and Small user Interface
Last year was a year of major Data breaches like Facebook-Cambridge Analytical Data Scandal, Quora Data Breach and probably Aadhar Data Breach.
Google Plus also suffered a Data Breach that exposed data of 52.5 million users. According to the blog written by Ben Smith who is a Google Fellow and Vice President of Engineering, Google discovered a bug in March 2018 and patched the bug then only. Around 500,000 profiles were affected by the bug. It’s surprising that Google didn’t inform about the Data Breach till October 2018 probably because of increased strict data breach laws in California.
The Data that was exposed included Name, E-mail addresses, Gender, Occupation and Age. This is very normal and everyone would have posted it publicly without giving it a second thought but not telling us in first place makes it suspicious. Doesn’t it?
Small User Base
When it comes to Social media platform the main thing you need is other users. If no one is using it then there is no point in using it. Google Plus has failed to engage people and has seen limited consumer adoption. 90% of Google Plus user sessions are less than 5 seconds which means that either they opened it by accident or found it extremely uninteresting that they immediately wanted to get rid of it.
Google Plus is shutting down for consumers but it may be continued for Enterprises as one review says that Enterprises are finding a great value in using Google Plus in their companies. Assumption are that Google is punting on building a real social network.
This has been assumed as the biggest failures of Google as it made lots of efforts in increasing the User base by making us link our profiles to Google Plus and even redesigned Google Plus several times.
But as we say Failures are the pillars of Success, Google still rules the online World.